What are the advantages of using floral foam in arrangements?

Using floral foam in arrangements provides stability and hydration for flowers, which are two of its primary advantages. The foam is designed to hold water, allowing flowers to absorb moisture over an extended period, which is vital for their longevity. This hydration helps maintain the flowers' freshness and appearance, keeping them vibrant for a longer time.

Additionally, floral foam holds stems securely in place, enabling the florist to create more complex and aesthetically pleasing designs. The stability it provides is particularly beneficial in arrangements that feature heavier or larger flowers that might otherwise topple over without support. The combination of hydration and stability ensures that arrangements not only look good initially but also last longer in terms of both shape and health of the flowers.